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The future of marketing strategy
Lusch, Robert F.
;
Udell, Jon G.
;
Laczniak, Gene R.
- In:
Business horizons
19
(
1976
)
6
,
pp. 65-74
Persistent link: https://www.econbiz.de/10002419259
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The business environment of 1985
Udell, Jon G.
;
Laczniak, Gene R.
;
Lusch, Robert F.
- In:
Business horizons
19
(
1976
)
3
,
pp. 45-54
Persistent link: https://www.econbiz.de/10002951133
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