Narrow search
Showing 1 - 5 of 5
Cover Image
From goods to great: Service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen W. - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10010108170
Cover Image
The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen W.; Sirianni, Nancy J. - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10010056253
Cover Image
The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen Walter; Sirianni, … - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009706803
Cover Image
From goods to great : service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen Walter - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10009757950
Cover Image
Rethinking customer relationships
Bettencourt, Lance A.; Blocker, Christopher P.; … - In: Business horizons 58 (2015) 1, pp. 99-108
Persistent link: https://www.econbiz.de/10010476146