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Marketing avatars revisited : a commentary on facial recognition and embodied representations in consumer profiling
Harrison, Andrew
;
Mennecke, Brian
;
Peters, Anicia
- In:
Business horizons
57
(
2014
)
1
,
pp. 21-26
Persistent link: https://www.econbiz.de/10010243476
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From avatars to mavatars: The role of marketing avatars and embodied representations in consumer profiling
Mennecke, Brian E.
;
Peters, Anicia
- In:
Business horizons
56
(
2013
)
3
,
pp. 387-397
Persistent link: https://www.econbiz.de/10010108181
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