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How to Implement a Customer Satisfaction Program - Take a modern-day lesson from "the Wonder Corporation."
Naumann, Earl; Jackson Jr, Donald W.; Rosenbaum, Mark S. - In: Business horizons 44 (2001) 1, pp. 37-46
Persistent link: https://www.econbiz.de/10006182996
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How to create a realistic customer journey map
Rosenbaum, Mark S.; Losada Otalora, Mauricio; Contreras … - In: Business horizons 60 (2017) 1, pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
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The benefits and pitfalls of contemporary pop-up shops
Rosenbaum, Mark; Edwards, Karen; Contreras Ramirez, Germán - In: Business horizons 64 (2021) 1, pp. 93-106
Persistent link: https://www.econbiz.de/10012494570