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Twenty years of IMC : a study...
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Führungskräfte
117
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80
Marketing management
65
Marketingmanagement
65
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58
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58
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46
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43
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Business horizons
Journal of business research : JBR
1,339
SpringerLink / Bücher
844
The journal of brand management : an international journal
608
Journal of business ethics : JOBE
484
NBER working paper series
452
The journal of product & brand management
441
Industrial marketing management : the international journal for industrial and high-tech firms
421
Journal of retailing and consumer services
405
Working paper / National Bureau of Economic Research, Inc.
385
The journal of corporate finance : contracting, governance and organization
376
NBER Working Paper
339
Journal of strategic marketing
303
Finance research letters
285
Discussion paper series / IZA
279
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
275
European journal of marketing : EJM
262
Strategic management journal
251
Springer eBook Collection
250
Harvard-Business-Manager : das Wissen der Besten
249
Journal of financial economics
248
International journal of hospitality management
244
Journal of marketing communications
236
Journal of marketing management : MM
232
Management science : journal of the Institute for Operations Research and the Management Sciences
223
Marketing intelligence & planning
223
Journal of the Academy of Marketing Science
222
Harvard business review : HBR
217
Europäische Hochschulschriften / 5
207
Journal of marketing
207
Pacific-Basin finance journal
198
Asia Pacific journal of marketing and logistics
196
Leadership & organization development journal
192
The international journal of human resource management
186
Psychology & marketing
178
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
177
Cogent business & management
175
The journal of business & industrial marketing
171
CESifo working papers
170
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
229
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1
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
Saved in:
2
Will the new competitive landscape cause your firm's decline? : it depends on your mindset
Lahiri, Somnath
;
Pérez-Nordtvedt, Liliana
;
Renn, Robert W.
- In:
Business horizons
51
(
2008
)
4
,
pp. 311-320
Persistent link: https://www.econbiz.de/10003746854
Saved in:
3
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
4
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
5
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
6
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
7
Dual branding strategy for a successful new product launch in China
Pong Yuen Lam
;
Chan, Annie
;
Gopaoco, Hannie
;
Oh, Kevin
; …
- In:
Business horizons
56
(
2013
)
5
,
pp. 583-589
Persistent link: https://www.econbiz.de/10010125840
Saved in:
8
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
9
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya
;
DeMar, Michael
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Saved in:
10
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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