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The strategic challenge of the evolving global economy

Aggarwal, Raj - In: Business horizons 30 (1987) 4, pp. 38-44

Persistent link: https://www.econbiz.de/10001029070

Open Book Management -- Optimizing Human Capital - The case of Manco Inc. shows how a company can open up "confidential" information and motivate all of its employees to focus on business growth and profitability.

Aggarwal, Raj; Simkins, Betty J. - In: Business horizons 44 (2001) 5, pp. 5-13

Persistent link: https://www.econbiz.de/10006179069

Using Economic Profit to Assess Performance: A Metric for Modern Firms EP and other similar measures warrant the attention they have been receiving, particularly when supplemented by an appropriate nonfinancial measure.

Aggarwal, Raj - In: Business horizons 44 (2001) 1, pp. 55-60

Persistent link: https://www.econbiz.de/10006182994

Linking Advertising and Brand Value - This advertising turnover factor can measure how well your ad dollars are building brand value in the industry

Herremans, Irene M.; Ryans Jr, John K.; Aggarwal, Raj - In: Business horizons 43 (2000) 3, pp. 19-26

Persistent link: https://www.econbiz.de/10006187134

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