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Business horizons
Journal of marketing
10
The journal of brand management : an international journal
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Journal of marketing research : JMR
9
Harvard business review : HBR
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California management review
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California management review : CMR
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Marketing management : a quarterly business management publication of the American Marketing Association
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of Consumer Research
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Always learning
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Business Horizons
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European Journal of Marketing
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Marketing letters : a journal of research in marketing
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Measuring and managing brands
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The evolution of brands : from signals of quality to storehouses of trust
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AMS review : official publication of the Academy of Marketing Science
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Brand management ; Vol. 2
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Business-to-business brand management : theory, research and executive case study exercises
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IIM Bangalore Research Paper
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Strategy
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Journal of accounting & economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MIT sloan management review
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Management science : journal of the Institute of Management Sciences ; application and theory
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Branding in developing markets
Lane Keller, Kevin
;
Moorthi, Y.L.R.
- In:
Business horizons
46
(
2003
)
3
,
pp. 49-60
Persistent link: https://www.econbiz.de/10006170118
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2
Developing effective corporate consumer information programs
Aaker, David A.
- In:
Business horizons
25
(
1982
)
1
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003461455
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3
Positioning your product
Aaker, David A.
;
Shansby, J. Gary
- In:
Business horizons
25
(
1982
)
3
,
pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
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