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Guest editorial: advancing toward the development of a discipline of negative events in marketing : a managerial perspective
Grégoire, Yany; Laufer, Daniel - In: Business horizons 68 (2025) 2, pp. 129-137
Persistent link: https://www.econbiz.de/10015325124
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Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany; Salle, Audrey; Tripp, Thomas M. - In: Business horizons 58 (2015) 2, pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
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Special issue: negative events in marketing
Grégoire, Yany (ed.); Laufer, Daniel (ed.) - 2025
Persistent link: https://www.econbiz.de/10015325126