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Business horizons
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ECONIS (ZBW)
573
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1
Score a tweet and post a goal : social media recipes for sports stars
Korzynski, Pawel
;
Paniagua, Jordi
- In:
Business horizons
59
(
2016
)
2
,
pp. 185-192
Persistent link: https://www.econbiz.de/10011451887
Saved in:
2
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
3
Cheating and NASCAR : who's at the wheel?
Baucus, Melissa
;
Norton, William I.
;
Davis-Sramek, Beth
; …
- In:
Business horizons
51
(
2008
)
5
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003766713
Saved in:
4
Sustainability as a marketing tool : to be or to appear to be?
Baldassarre, Fabrizio
;
Campo, Raffaele
- In:
Business horizons
59
(
2016
)
4
,
pp. 421-429
Persistent link: https://www.econbiz.de/10011514829
Saved in:
5
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
6
Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Turner, Brian A.
- In:
Business horizons
59
(
2016
)
2
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011451875
Saved in:
7
How to demotivate your top performers : lessons from professional cricket
Ewing, Thomas
;
Heilgenberg, Kerstin
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 149-155
Persistent link: https://www.econbiz.de/10011995681
Saved in:
8
Social signaling and interorganizational relationships : lessons learned from the professional sports industry
Posthuma, Richard A.
;
Flores, Gabriela L.
;
Barlow, …
- In:
Business horizons
61
(
2018
)
4
,
pp. 521-531
Persistent link: https://www.econbiz.de/10011883564
Saved in:
9
Reengineering US environmental protection
Chilton, Kenneth W.
- In:
Business horizons
43
(
2000
)
2
,
pp. 7-16
Persistent link: https://www.econbiz.de/10001496420
Saved in:
10
Airline marketing alliances and US competition policy : does the consumer benefit?
Hemphill, Thomas A.
- In:
Business horizons
43
(
2000
)
2
,
pp. 17-24
Persistent link: https://www.econbiz.de/10001496424
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