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Business horizons
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ECONIS (ZBW)
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Guest editorial: advancing toward the development of a discipline of negative events in marketing : a managerial perspective
Grégoire, Yany
;
Laufer, Daniel
- In:
Business horizons
68
(
2025
)
2
,
pp. 129-137
Persistent link: https://www.econbiz.de/10015325124
Saved in:
2
Managing social media crises with your customers : the good, the bad, and the ugly
Grégoire, Yany
;
Salle, Audrey
;
Tripp, Thomas M.
- In:
Business horizons
58
(
2015
)
2
,
pp. 173-182
Persistent link: https://www.econbiz.de/10010497515
Saved in:
3
Special issue: negative events in marketing
Grégoire, Yany
(
ed.
);
Laufer, Daniel
(
ed.
)
-
2025
Persistent link: https://www.econbiz.de/10015325126
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