Narrow search
Showing 1 - 10 of 13
Cover Image
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Cover Image
Process completeness: strategies for aligning service systems with customers' service needs
Piccoli, Gabriele; Brohman, M. Kathryn; Watson, Richard T. - In: Business horizons 52 (2009) 4, pp. 367-376
Persistent link: https://www.econbiz.de/10003865701
Cover Image
Balancing customer privacy, secrets, and surveillance : insights and management
Plangger, Kirk; Watson, Richard T. - In: Business horizons 58 (2015) 6, pp. 625-633
Persistent link: https://www.econbiz.de/10011392835
Cover Image
Wearing safe : physical and informational security in the age of the wearable device
Mills, Adam J.; Watson, Richard T.; Pitt, Leyland F.; … - In: Business horizons 59 (2016) 6, pp. 615-622
Persistent link: https://www.econbiz.de/10011609793
Cover Image
Managing insight velocity: The design of problem solving meetings
Watson, Richard T.; Saunders, Cliff - In: Business horizons 48 (2005) 4, pp. 285-296
Persistent link: https://www.econbiz.de/10006161331
Cover Image
Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
Cover Image
The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10006174457
Cover Image
Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates profits.
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
Cover Image
Cyberservice: Taming Service Marketing Problems with the World Wide Web - Here comes mass customization to the rescue. And you thought marketing your services was going to be hard
Pitt, Leyland; Berthon, Pierre; Watson, Richard T. - In: Business horizons 42 (1999) 1, pp. 11-18
Persistent link: https://www.econbiz.de/10006195838
Cover Image
Marketing Communication And The World Wide Web
Berthon, Pierre; Pitt, Leyland; Watson, Richard T. - In: Business horizons 39 (1996) 5, pp. 24-32
Persistent link: https://www.econbiz.de/10006211058