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The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 54 (2011) 2, pp. 105-113
Persistent link: https://www.econbiz.de/10008904548
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If you love something, let it go mobile : mobile marketing and mobile social media 4x4
Kaplan, Andreas - In: Business horizons 55 (2012) 2, pp. 129-139
Persistent link: https://www.econbiz.de/10009522399
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A school is "a building that has four walls ... with tomorrow inside" : toward the reinvention of the business school
Kaplan, Andreas - In: Business horizons 61 (2018) 4, pp. 599-608
Persistent link: https://www.econbiz.de/10011883628
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The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 52 (2009) 6, pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
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Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 53 (2010) 1, pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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Two hearts in three-quarter time : how to waltz the social media/viral marketing dance
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 54 (2011) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10009126401
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The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 55 (2012) 1, pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
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Collaborative projects (social media application) : about Wikipedia, the free encyclopedia
Kaplan, Andreas; Haenlein, Michael - In: Business horizons 57 (2014) 5, pp. 617-626
Persistent link: https://www.econbiz.de/10010403072
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Unprofitable customers and their management
Haenlein, Michael; Kaplan, Andreas - In: Business horizons 52 (2009) 1, pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
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Competition and strategy in higher education : managing complexity and uncertainty
Pucciarelli, Francesca; Kaplan, Andreas - In: Business horizons 59 (2016) 3, pp. 311-320
Persistent link: https://www.econbiz.de/10011488388