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It's a secret : marketing value and the denial of availability
Hannah, David; Parent, Michael; Pitt, Leyland F.; … - In: Business horizons 57 (2014) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
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But you promised! : managing consumers’ psychological contracts
Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
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Confronting indifference toward truth : dealing with workplace bullshit
McCarthy, Ian P.; Hannah, David; Pitt, Leyland F.; … - In: Business horizons 63 (2020) 3, pp. 253-263
Persistent link: https://www.econbiz.de/10012238277
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We’re leaking, and everything's fine : how and why companies deliberately leak secrets
Hannah, David; McCarthy, Ian P.; Kietzmann, Jan - In: Business horizons 58 (2015) 6, pp. 659-667
Persistent link: https://www.econbiz.de/10011392846
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The secret to protecting trade secrets : how to create positive secrecy climates in organizations
Robertson, Kirsten M.; Hannah, David; Lautsch, Brenda A. - In: Business horizons 58 (2015) 6, pp. 669-677
Persistent link: https://www.econbiz.de/10011392850
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CARD tricks : understanding magical processes in organizations
Hannah, David; Fu, Felicity Yao; Parent, Michael - In: Business horizons 65 (2022) 6, pp. 751-763
Persistent link: https://www.econbiz.de/10013438538
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Pricing strategy and the Net
Pitt, Leyland F. (contributor) - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10001568504
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The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.; Lord Ferguson, Sarah T.; Pitt, … - In: Business horizons 66 (2023) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
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Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.; Parent, Michael; Berthon, Pierre R.; … - In: Business horizons 53 (2010) 3, pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
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Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.; Pitt, Leyland F. - In: Business horizons 53 (2010) 4, pp. 419-425
Persistent link: https://www.econbiz.de/10003989590