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Can you sell gasoline with games? : the puzzling persistence of a gimmick
Jaffe, Eugene D.; Wegrzynovicz, Joseph D. - In: Business horizons 12 (1969) 5, pp. 43-50
Persistent link: https://www.econbiz.de/10003059579
Cover Image
Can you sell gasoline with games? : the puzzling persistence of a gimmick
Jaffe, Eugene D.; Wegrzynovicz, Joseph A. - In: Business horizons 12 (1969) 5, pp. 43-50
Persistent link: https://www.econbiz.de/10002978157