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Financial Management and Planning with the Product Life Cycle Concept - Financial strategies can be timelier, more integrated, and more effective when financial managers plan according to the new PLC-FS model
Rink, David R.; Roden, Dianne M.; Fox, Harold W. - In: Business horizons 42 (1999) 5, pp. 65-72
Persistent link: https://www.econbiz.de/10006192233
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Fitting market strategy to varying product life cycles
Swan, John E.; Rink, David R. - In: Business horizons 25 (1982) 1, pp. 72-76
Persistent link: https://www.econbiz.de/10003662779