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From goods to great: Service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen W. - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10010108170
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The service imperative
Bitner, Mary Jo; Brown, Stephen W. - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10007894589
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The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen W.; Sirianni, Nancy J. - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10010056253
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A marketing alternative : consumer leasing and renting
Obenberger, Robert W.; Brown, Stephen W. - In: Business horizons 19 (1976) 5, pp. 82-86
Persistent link: https://www.econbiz.de/10002578743
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The secret to true service innovation
Bettencourt, Lance A.; Brown, Stephen Walter; Sirianni, … - In: Business horizons 56 (2013) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10009706803
Cover Image
From goods to great : service innovation in a product-dominant firm
Bettencourt, Lance A.; Brown, Stephen Walter - In: Business horizons 56 (2013) 3, pp. 277-283
Persistent link: https://www.econbiz.de/10009757950
Cover Image
The service imperative
Bitner, Mary Jo; Brown, Stephen Walter - In: Business horizons 51 (2008) 1, pp. 39-46
Persistent link: https://www.econbiz.de/10003708228