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Limits to growing customer value : being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
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Marketing Mix Customization and Customizability
Logman, Marc - In: Business horizons 40 (1997) 6, pp. 39-44
Persistent link: https://www.econbiz.de/10006202644
Cover Image
Limits to growing customer value: Being squeezed between the past and the future
Logman, Marc - In: Business horizons 56 (2013) 5, pp. 655-664
Persistent link: https://www.econbiz.de/10010168493