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Business horizons
MERCATI E COMPETITIVITÀ
9
Journal of business research : JBR
7
Industrial marketing management : the international journal for industrial and high-tech firms
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
Journal of Business Research
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Psychology & marketing
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Technological forecasting & social change : an international journal
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The journal of brand management : an international journal
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ECONOMIA E DIRITTO DEL TERZIARIO
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ESPERIENZE D'IMPRESA
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International journal of electronic commerce : IJEC
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Journal of Research in Interactive Marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing and consumer services
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Management information systems : mis quarterly
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Technology analysis & strategic management
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Analyzing the cultural diversity of consumers in the global marketplace
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Branding and sustainable competitive advantage : building virtual presence
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Business Horizons
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Corporate communications : an international journal
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Edward Elgar books
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Elgaronline
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European Journal of Innovation Management
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European journal of innovation management : EJIM
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Handbook of research on counterfeiting and illicit trade
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
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International Marketing Review
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
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2
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao (Tony)
;
Sultan, Fareena
; …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-494
Persistent link: https://www.econbiz.de/10010011474
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Saved in:
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