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The old manager and the sea : steering branding the Hemingway Way
Brown, Stephen - In: Business horizons 65 (2022) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10013325811
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Roll up, roll up, read on! : how to sell like Stephen King
Brown, Stephen - In: Business horizons 67 (2024) 1, pp. 31-39
Persistent link: https://www.econbiz.de/10014456141
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Fail better! Samuel Beckett's secrets of business and branding success
Brown, Stephen - In: Business horizons 49 (2006) 2, pp. 161-170
Persistent link: https://www.econbiz.de/10006158116
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O customer, where art thou?
Brown, Stephen - In: Business horizons 47 (2004) 4, pp. 61-70
Persistent link: https://www.econbiz.de/10006164813
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Material Girl or Managerial Girl? Charting Madonna's brand ambition
Brown, Stephen - In: Business horizons 46 (2003) 4, pp. 2-10
Persistent link: https://www.econbiz.de/10006169054
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Marketing for Muggles: The Harry Potter way to higher profits
Brown, Stephen - In: Business horizons 45 (2002) 1, pp. 6-14
Persistent link: https://www.econbiz.de/10006175015
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Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen; Wijland, Roel - In: Business horizons 58 (2015) 5, pp. 551-561
Persistent link: https://www.econbiz.de/10011349248