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A review of customer relationship management: successes, advances, pitfalls and futures
Nguyen, Bang
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10009978977
Saved in:
2
A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen
;
Mutum, Dilip S.
- In:
Business process management journal
18
(
2012
)
3
,
pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
Saved in:
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