Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The effect of review images on...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising industry
1
Award
1
Creativity
1
Deutschland
1
Germany
1
Kreativität
1
Marketing management
1
Marketingmanagement
1
Preisverleihung
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kübler, Raoul
1
Proppe, Dennis
1
Published in...
All
Business research
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of the Academy of Marketing Science
3
Journal of marketing
2
Journal of service research : JSR
2
Long range planning : LRP ; international journal of strategic management
2
Marketing : journal of research and management
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
BuR - Business Research
1
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Cultural Economics
1
Journal of cultural economics
1
Journal of marketing research : JMR
1
Journal of retailing
1
Service science
1
Strong brands, strong relationships
1
Wharton Customer Analytics Research Paper
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Faking or convincing : why do some advertising campaigns win creativity awards?
Kübler, Raoul
;
Proppe, Dennis
- In:
Business research
5
(
2012
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10009544797
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
