Maftei, Maria-Magdalena; Butnaru, Gina-Ionela - In: CES Working Papers 15 (2023) 1, pp. 71-88
external strategies. Thus, the results obtained are in line with the company's objectives to identify strategies for market … need for a company to survive, adapt, and perform in the marketplace requires innovative strategies supported by … the specialized literature sets the stage for classifying companies' market adaptation strategies into internal and …