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~isPartOf:"CESifo Working Paper"
~isPartOf:"Journal of marketing for higher education"
~person:"Allen, Evelyn C."
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Bildungsverhalten
College marketing
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Consumer behaviour
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Do aspirational role models inspire or backfire? : perceived similarity mediates the effect of role models on minority students' college choices
Allen, Evelyn C.
;
Collisson, Brian
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10012312396
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