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Produktstrukturierung : Komplexitätsmanagement durch modulare Produktstrukturen und -plattformen
Rapp, Thomas - 1999
Persistent link: https://www.econbiz.de/10001391925
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Standardisierung von Beratungsleistungen
Dichtl, Markus - 1998
Persistent link: https://www.econbiz.de/10000984478
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Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche : eine empirische Analyse
Habann, Frank; Huber, Frank; Nienstedt, Heinz-Werner; … - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003737618
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Product versus Process : Innovation Strategies of Multi-Product Firms
Flach, Lisandra - 2015
We investigate the effect of better access to foreign markets on innovation strategies of multi-product firms in … between the returns to innovation. In differentiated industries, cannibalization is lower and firms invest more in product … innovation. In homogeneous industries, firms internalize intra-firm spillovers and invest more in process innovation. We test …
Persistent link: https://www.econbiz.de/10013020507
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Quality and Gravity in International Trade
Flach, Lisandra - 2016
This paper introduces quality innovations with endogenous sunk costs in a heterogeneous firm model of international trade and derives implications for the gravity equation. The model predicts that the effect of fixed costs on exports and on the share of exporters is lower in industries with a...
Persistent link: https://www.econbiz.de/10012980575