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Investing in forecast collaboration
Kurtulus, Mümin (contributor); Toktay, L. Beril (contributor) - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002393091
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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The retailer needs to be paid for sophisticated decicions : modelling promotional interactions between consumers, retailers and brand managers
Marks, Robert E.; Midgley, David F. - 2008
Persistent link: https://www.econbiz.de/10003909199
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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2008
Persistent link: https://www.econbiz.de/10003909342
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric; … - 2009 - Rev. vers.
Persistent link: https://www.econbiz.de/10003912905
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Do slotting allowances harm retail competition?
Foros, Øystein (contributor); Kind, Hans Jarle (contributor) - 2006
Persistent link: https://www.econbiz.de/10003377151
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Slotting allowances and manufacturers' retail sales effort
Foros, Oystein (contributor); Kind, Hans Jarle (contributor) - 2008
A manufacturer's incentives to undertake non-contractible investments depend on the profit margin on her sales to the retailer, and slotting allowances can facilitate such incentives by increasing unit wholesale prices. At first glance, it is tempting to conclude that slotting allowances should...
Persistent link: https://www.econbiz.de/10003751122