economic theory prescribes that the advertising volume can be optimally reduced by levying a tax on ads. However, making use of …

advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and … antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising …, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship …

firms in China over 2004-2007, we find that foreign affiliates from countries with a more gender-equal culture tend to …We study the global diffusion of culture through multinationals, focusing on gender norms. Using data on manufacturing … productivity, gender biases, and learning, we perform counterfactual exercises. Hypothetically eliminating firms' gender biases …

China. We demonstrate that drug advertising inspections are used by provincial governments to discriminate against firms …

reduce advertising revenues for publishers of copyright infringing content. Historical data lets us follow how the third …-party advertising and tracking services associated with a large number of piracy websites and a corresponding set of legitimate "placebo … initiative and reduce their connections with piracy websites. We do not find reductions for other non-advertising services that …

We implement a new approach for estimating the persuasive effects of political advertising. Our empirical strategy … patterns during the 2004 and 2008 presidential campaigns, our results indicate that total political advertising has virtually … contrast, we find a positive and economically meaningful effect of advertising on candidates’ vote shares. Evidence from a …

becomes lessdistinctive; and or it introduces advertising.These are timely issues, given the extent to which public … broadcasters are increasingly criticised forseeking popularity, losing distinctiveness, and in many cases, introducing advertising … parallels to other sectors where services are also offered free at the point of access, butfinanced by advertising. The most …

We study the relation between ad networks, consumer privacy and the online advertising market. We consider two …). We show that tracking may increase or decrease the provision of ads, depending on its effect on expected advertising …

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … French TV advertising market is of the Cournot type. Further, we provide empirical evidence that the price-cost margin is not …