Similar Search Results

Persuading consumers with social attitudes

Bühler, Stefan; Halbheer, Daniel - 2011

This paper analyzes persuasive advertising and pricing in oligopoly if firms sell differentiated products and consumers … that the demand-enhancing effect of persuasive advertising varies across consumers and increases in the average degree of … conformity. In equilibrium, both quality and cost leaders choose higher advertising intensities and charge higher prices than …

Persistent link: https://www.econbiz.de/10009130236

The economics of recommender systems : evidence from a field experiment on MovieLens

Aridor, Guy; Gonçalves, Duarte; Kluver, Daniel; Kong, … - 2022

We conduct a field experiment on a movie-recommendation platform to identify if and how recommendations affect consumption. We use within-consumer randomization at the good level and elicit beliefs about unconsumed goods to disentangle exposure from informational effects. We find recommendations...

Persistent link: https://www.econbiz.de/10013463620

Dynamic monopoly and consumers profiling accuracy

Laussel, Didier; Long, Ngo Van; Resende, Joana - 2021

Using a Markov-perfect equilibrium model, we show that the use of customer data to practice intertemporal price discrimination will improve monopoly profit if and only if information precision is higher than a certain threshold level. This U-shaped relationship lends support to a popular view...

Persistent link: https://www.econbiz.de/10012643538

Advertising as a reminder : evidence from the Dutch State Lottery

He, Chen; Klein, Tobias J. - 2018

We use high frequency data on TV and radio advertising together with data on online sales for lottery tickets to … measure the short run effects of advertising. We find them to be strong and to last for up to about 4 hours. They are the … of this model and simulate the effects of a number of counterfactual dynamic advertising strategies. We find that …

Persistent link: https://www.econbiz.de/10011862835

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

-to-pay for brands, and brand recall. The main predictors of attention include the type of news and the match between individual …We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …, respondents choose between cash or vouchers for the brands advertised. Attention to ads is a predictor both of willingness …

Persistent link: https://www.econbiz.de/10012495704

What happened to U.S. business dynamism?

Akcigit, Ufuk; Ates, Sina T. - 2019

In the past several decades, the U.S. economy has witnessed a number of striking trends that indicate a rising market concentration and a slowdown in business dynamism. In this paper, we make an attempt to understand potential common forces behind these empirical regularities through the lens of...

Persistent link: https://www.econbiz.de/10012104132

Strategic leaks in first-price auctions and tacit collusion : the case of spying and counter-spying

Fan, Cuihong; Chŏn, Pyŏng-hŏn; Wolfstetter, Elmar - 2021

We analyze strategic leaks due to spying out a rival’s bid in a first-price auction. Such leaks induce sequential bidding, complicated by the fact that the spy may be a counterspy who serves the interests of the spied at bidder and reports strategically distorted information. This ambiguity...

Persistent link: https://www.econbiz.de/10012507333

Push-me pull-you : comparative advertising in the OTC analgesics industry

Anderson, Simon P.; Ciliberto, Federico; Liaukonyte, Jura; … - 2015

We derive equilibrium incentives to use comparative advertising that pushes up own brand perception and pulls down the … brand image of targeted rivals. Data on content and spending for all TV advertisements in OTC analgesics enable us to … construct matrices of dollar rival targeting and estimate the structural model. Using brands. optimal choices, these attack …

Persistent link: https://www.econbiz.de/10011286486

Positive spillovers from negative campaigning

Galasso, Vincenzo; Nannicini, Tommaso; Nunnari, Salvatore - 2020

Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce … advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for …

Persistent link: https://www.econbiz.de/10012154709

Advertising competition in the free-to-air TV broadcasting industry

Ivaldi, Marc; Zhang, Jiekai - 2017

This paper empirically investigates the advertising competition in the French broadcast television industry within a …, and quantities of advertising of twenty-one TV channels from March 2008 to December 2013. We specify a structural model of … oligopoly competition and identify the shape and magnitude of the feedback loop between TV viewers and advertisers. We also …

Persistent link: https://www.econbiz.de/10011646956