Showing 1 - 10 of 1,443
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014478191
This paper studies how imposing norms on contribution behavior affects individuals' intrinsic motivation. We consider … legally a tax. We design a randomized field experiment with treatments informing individuals that the levy is a tax. We …, communicating the legal norm results in a significant crowd-out of intrinsic motivation. In contrast, strongly intrinsically …
Persistent link: https://www.econbiz.de/10011509266
We report experimental findings on the role of charitable promises in bargaining settings. We vary the enforceability of such promises within variants of ultimatum games where the proposer suggest a split between himself, the responder and a char-itable donation. By reneging on initial pledges,...
Persistent link: https://www.econbiz.de/10012534829
contributions. In our randomized field experiment, opera visitors received solicitation letters asking to support a social youth …
Persistent link: https://www.econbiz.de/10010249632
order to answer these questions, we conducted a real-donation online experiment with more than 4,200 participants from 149 … local areas in England and over 21 weeks. First, we varied the fundraising appeal to either include or exclude a reference … experiment-like approach, we studied how the relative local severity of the pandemic and media coverage about local COVID-19 …
Persistent link: https://www.econbiz.de/10012821969
People respond to those who ask. Within the charitable fundraising community, the power of the ask represents the … backbone of most fundraising strategies. Despite this, the optimal design of communication strategies has received less formal …
Persistent link: https://www.econbiz.de/10010223436
to their church but can opt out at any time. In a large-scale field experiment, we examine how private recognition for … frictions prior to the experiment, we observe a spike in opt-outs immediately after treatment for particularly costly …
Persistent link: https://www.econbiz.de/10012244862
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities'...
Persistent link: https://www.econbiz.de/10012692241
To investigate the external validity of laboratory results, we combine a public good experiment with three treatments … in a field experiment. One treatment offers the opportunity to free-ride, the other two are placebo treatments. We …
Persistent link: https://www.econbiz.de/10009314547
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012508781