Showing 1 - 10 of 1,066
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles …
Persistent link: https://www.econbiz.de/10012495704
-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a … natural experiment which eradicates a listing-level quality certificate for all listings because of a system glitch. Results …
Persistent link: https://www.econbiz.de/10013342873
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities'...
Persistent link: https://www.econbiz.de/10012692241
We study the effects of taxation on the international online advertising market, using data on Facebook ad prices, Facebook users product preferences and international trade. Our data encompass a de facto increase in the platform's corporate tax rate in several countries. We show that, due to...
Persistent link: https://www.econbiz.de/10012174804
This study documents the existence and prevalence of the “review updating” phenomenon, where consumers change the ratings and content of their existing reviews, and examines its implications for platforms and businesses. Using both primary and secondary data, a dataset comprising 3 million...
Persistent link: https://www.econbiz.de/10015134064
-in by their reputational data, we test the effects using an online lab-in-the-field decision experiment. In addition to …
Persistent link: https://www.econbiz.de/10012652857
A large share of the ads displayed by digital publishers (e.g., newspapers and blogs) are sold via intermediaries (e.g., Google), that have large market power and reportedly allocate the ads in an opaque way. We study the incentives of an intermediary to disclose consumer information to...
Persistent link: https://www.econbiz.de/10012597891
We consider the interaction of intrinsic motivation and concerns for social approval in a laboratory experiment. We … elicit a proxy for Fairtrade preferences before the experiment in which we elicit willingness to pay for conventional and …
Persistent link: https://www.econbiz.de/10010223073
Both theory and recent empirical evidence on nudging suggest that observability of behavior acts as an instrument for promoting (discouraging) pro-social (anti-social) behavior. We connect three streams of literature (nudging, social preferences, and social norms) to investigate the universality...
Persistent link: https://www.econbiz.de/10012158705
increased online-search activity. Consistently, an experiment that just encourages search-engine usage produces very similar … results. Another experiment provides no evidence of experimenter-demand effects. Overall, results suggest that incentive …
Persistent link: https://www.econbiz.de/10011987028