This paper investigates the effect of anticipated/experienced regret and pride on individual investors' decisions to … the loss domain, low anticipated regret predicts a greater probability of selling a losing investment. While in the gain … experienced regret/pride on the selling probability are found as well. An unexpected finding is that regret (pride) seems to be …

We examine insurance markets with two types of customers: those who regret suboptimal decisions and those who don.t. In …