Narrow search
Showing 1 - 1 of 1
Cover Image
Prestige Brands or Luxury Brands? An Exploratory Inquiry on Consumer Perceptions
Dubois, Bernard; Czellar, Sandor - Université <Genève> / Section des Hautes Etudes … - 2002
An interpretative analysis of in-depth consumer interviews explores the relationship between the concepts of "luxury" and "prestige" as applied to brands.
Persistent link: https://www.econbiz.de/10005843549