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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.; Brownlie, Douglas - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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Faith, hope and love : doing family through consuming
Higgins, Leighanne; Hamilton, Kathy - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1577-1596
Persistent link: https://www.econbiz.de/10010466449
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Quantitative and qualitative insights into consumers' sustainable purchasing behaviour : a segmentation approach based on motives and heuristic cues
Eberhart, Andrea K.; Naderer, Gabriele - In: Journal of marketing management : MM 33 (2017) 13/14, pp. 1149-1169
Persistent link: https://www.econbiz.de/10011850327
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Exploring consumer responsibility for sustainable consumption
Luchs, Michael Gerhard; Phipps, Marcus; Hill, Tim - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1449-1471
Persistent link: https://www.econbiz.de/10011405598
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Advancing sustainable consumption in the UK and China : the mediating effect of pro-environmental self-identity
Dermody, Janine; Hanmer-Lloyd, Stuart; Koenig-Lewis, Nicole - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1472-1502
Persistent link: https://www.econbiz.de/10011405611