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"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel; Padmanabhan, Yuvray - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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"It's an illusion, but it looks real!" : consumer affective, cognitive and behavioural responses to augmented reality applications
Javornik, Ana - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 987-1011
Persistent link: https://www.econbiz.de/10011612539
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The hidden work of coping : gender and the micro-politics of household consumption in times of austerity
Cappellini, Benedetta; Marilli, Alessandra; Parsons, … - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1597-1624
Persistent link: https://www.econbiz.de/10010466443
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Faith, hope and love : doing family through consuming
Higgins, Leighanne; Hamilton, Kathy - In: Journal of marketing management : MM 30 (2014) 15/16, pp. 1577-1596
Persistent link: https://www.econbiz.de/10010466449
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Sadness bright as glass : the acceptance of emotionally sensitive radical innovation
Hurmerinta, Leila; Sandberg, Brigitta - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 918-939
Persistent link: https://www.econbiz.de/10011405129
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Nostalgia and brands : a sweet rather than a bitter cultural evocation of the past
Kessous, Aurélie - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1899-1923
Persistent link: https://www.econbiz.de/10011406213
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Practising gender : the role of banter in young men's imprivisations of masculine consumer identities
Hein, Wendy; O'Donohoe, Stephanie - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1293-1319
Persistent link: https://www.econbiz.de/10010433923