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~isPartOf:"Cahiers africains d'administration publique : revue semestrielle"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenführung"
~subject:"United Kingdom"
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Markenführung
United Kingdom
Consumer behaviour
307
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307
Brand management
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35
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35
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Cahiers africains d'administration publique : revue semestrielle
Journal of marketing management : MM
Journal of business research : JBR
404
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
265
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of consumer studies
81
International journal of hospitality management
81
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of fashion marketing and management
51
SpringerLink / Bücher
51
International marketing review
50
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
International journal of retail & distribution management
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Qualitative market research : an international journal
37
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
The international review of retail, distribution and consumer research
34
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ECONIS (ZBW)
76
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1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
3
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
4
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
5
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
6
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
To follow the yellow brick road : exploring the journey to mental well-being consumption
Wyllie, Jessica
;
Carlson, Jamie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1557-1586
Persistent link: https://www.econbiz.de/10012042294
Saved in:
9
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
10
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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