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~isPartOf:"California management review"
~person:"Ruta, Michele"
~person:"Vargo, Stephen L."
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Ruta, Michele
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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