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To be or not to be : will virtual worlds and the metaverse gain lasting traction?
Kaplan, Andreas; Haenlein, Michael - In: California management review 66 (2024) 4, pp. 5-22
Persistent link: https://www.econbiz.de/10015178141
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A brief history of artificial intelligence : on the past, present, and future of artificial intelligence
Haenlein, Michael; Kaplan, Andreas - In: California management review 61 (2019) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10012175500
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Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael; Libai, Barak - In: California management review 59 (2017) 2, pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; … - In: California management review 63 (2020) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012309214