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Customer-centric leadership : how to manage strategic customers as assets in B2B markets
Senn, Christoph
;
Thoma, Axel
;
Yip, George S.
- In:
California management review
55
(
2012/13
)
3
,
pp. 27-59
Persistent link: https://www.econbiz.de/10009771568
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Global customer management programs : how to make them really work
Capon, Noel
;
Senn, Christoph
- In:
California management review
52
(
2009/10
)
2
,
pp. 32-55
Persistent link: https://www.econbiz.de/10003960507
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