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California management review
Journal of marketing
10
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The evolution of brands : from signals of quality to storehouses of trust
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Business-to-business brand management : theory, research and executive case study exercises
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IIM Bangalore Research Paper
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Win the brand relevance battle and then build competitor barriers
Aaker, David A.
- In:
California management review
54
(
2011/12
)
2
,
pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
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Innovation : brand it or lose it
Aaker, David A.
- In:
California management review
50
(
2007/08
)
1
,
pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
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Marketing in a silo world : the new CMO challenge
Aaker, David A.
- In:
California management review
51
(
2008/09
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003797726
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What are your signature stories?
Aaker, David A.
;
Aaker, Jennifer L.
- In:
California management review
58
(
2015/2016
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10011488416
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How to select a business strategy
Aaker, David A.
- In:
California management review
26
(
1984
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
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Organizing a strategic information scanning system
Aaker, David A.
- In:
California management review
25
(
1983
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
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Increasing the effectiveness of marketing research
Aaker, David A.
;
Day, George S.
- In:
California management review
23
(
1980
)
2
,
pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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