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Effects of nationality on global strategy in major American, European, and Japanese multinational companies
Yip, George S.
;
Johansson, Johny K.
;
Roos, Johan
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1996
Persistent link: https://www.econbiz.de/10000959105
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Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
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1993
Persistent link: https://www.econbiz.de/10000860016
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Developing Global Strategies for Service Businesses
Lovelock, Christopher H.
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Yip, George S.
- In:
California management review : CMR
38
(
1996
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2
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pp. 64-86
Persistent link: https://www.econbiz.de/10006632257
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