Narrow search
Showing 1 - 7 of 7
Cover Image
Corporate Strategy - Managing Brands for the Long Run: Effective Brand Reinforcement and Revitalization Strategies
Keller, Kevin Lane - In: California management review : CMR 41 (1999) 3, pp. 102-124
Persistent link: https://www.econbiz.de/10006627148
Cover Image
Innovation: Brand It or Lose It
Aaker, David - In: California management review : CMR 50 (2007) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10007885073
Cover Image
MARKETING - Leveraging the Corporate Brand
Aaker, David A. - In: California management review : CMR 46 (2004) 3, pp. 6-18
Persistent link: https://www.econbiz.de/10006609930
Cover Image
Business Models - The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
Aaker, David A.; Joachimsthaler, Erich A. - In: California management review : CMR 42 (2000) 4, pp. 8-23
Persistent link: https://www.econbiz.de/10006622870
Cover Image
Measuring Brand Equity Across Products and Markets
Aaker, David A. - In: California management review : CMR 38 (1996) 3, pp. 102-120
Persistent link: https://www.econbiz.de/10006631831
Cover Image
Building a Brand: The Saturn Story
Aaker, David A. - In: California management review : CMR 36 (1994) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10006637898
Cover Image
MARKETING - Marketing in a Silo World: The New CMO Challenge
Aaker, David A. - In: California management review : CMR 51 (2008) 1, pp. 144
Persistent link: https://www.econbiz.de/10008158747