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~isPartOf:"Cambridge journal of economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chakraborty, Archishman"
~type_genre:"Article in journal"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
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