"Good Agricultural Practices (GAPs) are aimed at reducing farm level microbial contamination of fresh produce and include both fixed and variable cost components. We empirically analyze three scenarios of voluntary food safety practice adoption and third-party certification in the North American...

"Willingness-to-pay (WTP) for hypothetical brand name fresh beef products was measured using the Becker-DeGroot-Marschak experimental auction procedure. Auctions were conducted in a field setting in and around Winnipeg, Manitoba during the summer of 2006. Four hypothetical brands were developed...