Childhood obesity is a significant problem that requires innovative solutions. This article suggests that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket. Following a...

Concerns over health and obesity have led to a range of "better-for-you" food products targeted at consumers. This analysis examines 354 supermarket foods targeted at children in Canada, assessing the nutritional quality and types of appeals of "better-for-you" packaged foods compared to...