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~isPartOf:"CentER dissertation series / Center for Economic Research, Tilburg University : CDS"
~subject:"Markenführung"
~type_genre:"Thesis"
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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PhD thesis / School of Economics and Management, University of Aarhus
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Managing brands
Ataman, M. Berk
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2007
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