Showing 1 - 6 of 6
We analyze a multimillion dollar, three-year field study sponsored by five firms to assess whether DVRs impact consumers’ shopping behavior for advertised and private label goods. A large sample of households received an offer for a free DVR and service and close to 20% accepted. We observe...
Persistent link: https://www.econbiz.de/10014202219
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis is based on a comprehensive household-level transactions...
Persistent link: https://www.econbiz.de/10012970858
We measure the causal effects of income and wealth on the demand for private-label products. Prior research suggests that these effects are large and, in particular, that private-label demand rises during recessions. Our empirical analysis is based on a comprehensive household-level transactions...
Persistent link: https://www.econbiz.de/10013004195
Price transparency initiatives are typically undertaken by third parties to ensure that consumers can compare the prices of competing offers in markets where obtaining such information is costly. Such practices have recently become widespread, yet it is unclear whether the increased price...
Persistent link: https://www.econbiz.de/10012971966
Since the Apple iPhone's first launch in 2007 with an exclusive arrangement with AT&T, it has garnered overwhelmingly positive responses from consumers and from the media. With its success, exclusive contracts between handset makers and wireless carriers have come under increasing scrutiny by...
Persistent link: https://www.econbiz.de/10013092170
This paper examines a business support intervention in which international professionals from different functional backgrounds (e.g., marketing, consulting) volunteered their time to help Ugandan entrepreneurs improve performance. Findings from a multi-year field experiment show that...
Persistent link: https://www.econbiz.de/10012832716