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The influence of brands' internationalization degree on consumers’ attitudes toward cross-border philanthropy : based on theory of legitimacy
Tong, Zelin
;
Liu, Huilin
;
Liu, Diyi
;
Zhou, Ling
- In:
Chinese management studies
19
(
2025
)
1
,
pp. 253-270
Persistent link: https://www.econbiz.de/10015418672
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