Voluntary standards have become a promising mode of governance to promote sustainable production and consumption in global value chains. Despite a growing number of studies on consumers' preferences for sustainable products, insufficient attention has been paid to the heterogeneity of existing...

This study investigates spatial autocorrelation in consumer preferences for diverse ecolabels, such as certified ecolabel (type I) and non-certified ecolabel (type II). Ecolabels encourage consumers to purchase environmentally friendly products by informing them of production methods, but their...

Widespread public opinion of food safety (POFS) has exacerbated consumer concerns about food safety and health, then driving consumers to purchase green food. However, the mechanisms at play in such concerns to consumer behaviour towards green food consumption have not explored, especially in...

Green packaging, branding, and eco-labeling are among the rising green marketing initiatives from food industry businesses that promote a sustainable brand image to potential consumers; this study examines the relevance of these two green marketing strategies on Vietnamese young consumers'...

This study investigates how climate impact information influences consumers' in-store decision-making. To increase our understanding of consumer behaviour in relation to food choices and environmental impact, further research is needed to explore how consumers act in real-life settings rather...

Green buying research in the past has been very focused on studying the behavior of individual consumers (B2C) and organizational consumers (B2B). However, there has been no attempt to compare the factors that influence the green buying of individual consumers and organizational consumers. This...

A sustainable diet that respects planetary boundaries is becoming increasingly important. When purchasing food, labels are one way to communicate sustainability features of a food product to the consumer. Recently, more and more sustainability labels are coming on the market or are being...