The purpose of this study was to explore consumers' perspectives on how brands should communicate the sustainability of apparel and to integrate these perspectives into the development of an apparel sustainability index label. Prior research indicates that consumers have an interest in the...

The purpose of the study was to identify factors that predicted clothing disposal with a focus on testing the moderating roles of knowledge (i.e., clothing sustainability knowledge) and personal values (i.e., self-enhancement), while introducing a new concept of consumers' self-perception of...