In this book readers will find technological discussions on the existing and emerging technologies across the different stages of the big data value chain. They will learn about legal aspects of big data, the social impact, and about education needs and requirements. And they will discover the...

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries. It reveals how AR and VR are currently changing the business landscape, and how new innovations provide opportunities for businesses to offer their customers...

This book presents the proceedings of the Gmunden Retreat on NeuroIS 2017, reporting on topics at the intersection of Information Systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer...

Analyze your company’s data quickly and easily using Microsoft’s latest tools. Build scalable and robust data models to work from. Learn to clean and combine different data sources effectively. Create compelling visualizations and share them with your colleagues. Author Dan Clark takes you...

Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive...