By storing Personality Traits in User Profiles we enable Recommender Systems to deduce more interesting recommendations for users acting pro-actively in order to offer them products/services as a consequence of a prediction of their future needs and behavior. This paper is proposed to improve...

Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive...